“Get Rid of Fear of failure To Implement Digital Marketing Once and For All”
This article deals with the concept to start your digital marketing with the resource you have and free resources available on the internet, so go ahead and check the article and links to free resources.
We all want to grow our business, but many of us fail to start why? because we think too much or we want to be perfect and then start, but to be perfect we lost a lot of time, ideas & most important opportunity.
We all have multiple ideas for a business or if one is already doing a business he/she had a start with a plan, but unfortunately stuck. So let’s break this barrier and start and most important be consistent in digital marketing, below are the useful tips and links to resources.
1. Marketing is based on science not a creativity
As per the Law of Marketing is science based approach which begins with understanding your customers explained by Deepak Kanakaraju (known as a Digital Deepak)
a) Write down the ideas regarding digital marketing in your notebook, writing down helps your feeling to flow (this steps called journalling).
b) Now you want to bring your ideas to real life by designing social media post, using images (don't worry you want need any designer, you can do by yourself) by using various free apps which i generally use
- Crello is easy app with ready templates, you can also create 5 seconds video, stories & even banners.
- Canva is most used app for all kinds of designing, ppt, social media post.
- Freepik is to download free images & graphics
As Deepak Sir says Digital Marketing is not Creativity, so don’t wait to be perfect, start using. as you use. you will learn more. & you will be perfect.
2.Marketing is about to send right message, to right people, at a right time.
a) If your timing is proper, & your service/product is best you will always win. For this purpose make use of Social Media Calendar (SMC).
b) SMC content details like festivals dates, celebrity birthday, and national events. As per the data you can plan your offers, product launch, or even you can run contest based on this events, so you can gain more engagement, an you hit the audience with the right message at a right time. SMC also becomes your content guide & you will neve run out of content ideas :).
c) You can check/download Social Media Calendar from Social Samosa for free and can revise as per your industries, you can also google industries specific calendar.
3. Use your own product as your are the customer
a) Start writing longer post on your insta, fb, share detail experience about your service/product. This helps your audience for better understanding.
4. Personal Branding
a) Start leaving yourself as you are big brand, act like it, get involve in social activity, do proper photoshoot highlighting you has a brand,
b) You can create post using your perfect pics, write a quotes.
c) Record video, go live on social media, share small small tips.
d) People prefer to buy from celebrity, so be an celebrity :)
5. Before Investing on Marketing Agency, Invest on yourself
a) It’s better to know how in-depth digital marketing work, before you blindly follow any digital marketing. So you can ask them better ROI
b) To gain better knowledge of digital marketing you can follow various digital marketer, but its suggest to follow one and the best otherwise following to many makes you confuse. I suggest to follow Digital Deepak Youtube Channel who has real time experience and he make very good in teaching.
6. Turn your customer, your ambassadors
a) Ask your customer to share testimonals, tell them to record video testimonal and post on their social media walls and tag you, for this act reword them.
b)This activity help to reach more people and grow you organically.
7. Integrated Digital Marketing Framework
a) Most important of digital marketing is Integrated Digital Marketing, IDM means marketing on all platform and sending same message with different mode on Social Media, Emailers, YouTube, Blogs & Website.
b) Your message will be the same but format will be different as per the platform and they all redirect to your product/service.
So what’s the takeaway, here?
You can start create content by yourself, using free resource. Don’t wait to be expert, start doing it and you will be expert. Use all the medium for your marketing for the better reach and long time gain.
This article is a part of the second assignment for the DigitalDeepak Internship Program.
